Operational Efficiency for Advertising Bureau

Interactive Advertising Bureau Hong Kong (IABHK) works very closely with its members companies and gives them access to talent development, education and cutting-edge research about the critical role of digital marketing.  Further, IAB HK helps Hong Kong’s advertising and marketing professionals get the most out of digital marketing.

Alvina Chan, secretary of IAB HK makes certain that her members’ businesses are thriving.  She relies on MERCURY CRM and accounting solution to make her team as efficient as possible to benefit her members.    The solution provides significant operational efficiency to combine both customer and financial data. MERCURY integrate the CRM sales invoice with the accounting software, this tightly interweave all IAB HK’s engagement data with their financial data.  

MERCURY solution empowers their sales and support teams with the information they need to better serve their members.

In 2 days of implementation and training; MERCURY team works with IAB HK's  accounting & audit partner to implement the chart of account and provide a 4 hours training; with proper data model being setup; and provide a turnkey solution for IAB Hong Kong to fulfil their Sales, Invoice, Accounting and CRM need.  Marketers tend to focus on their output or their creativity instead of operational efficiency.  When you have a lean marketing team, getting more results for less investment is critical for business growth, and understanding how to analyze the processes that go into doing marketing activities and improve them can help you maintain efficiency over time and scale your business.

About IAB Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community

The founding members of IAB HK; comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Operational Efficiency for Advertising Bureau
James Wong
9 December, 2020
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