MERCURY TECHNOLOGY SOLUTION, James Huang
Unifying the Best of Both Worlds: The Emergence of Phygital Marketing
在當前行酧行銷策略的矩陣中，出現了一個將實體世界的觸感與數位技術的無窮可能性和諧結合的術語：Phygital行銷。這個新詞凝聚了以數位元素增強實體品牌體驗的趨勢，反之亦然，這種組合已經來定義現代消費者的互動。 在數位客戶體驗至關重要的時代，"Phygital"（實體與數位的融合）的重要性，為每一次的行銷與客戶體驗論壇帶來嶄新的觀點。透過Phygital行銷，品牌不僅可以吸引，還可以與其客戶建立持久...
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