MERCURY TECHNOLOGY SOLUTION, James Huang Think Different: How Steve Jobs Revolutionized Apple's Brand and Products In 1997, Steve Jobs officially returned as CEO of Apple. There is a recorded video of an internal company speech by Jobs on YouTube, capturing his visionary insights at that time. In just a few minute... 1997 Apple Brand Brand Value Business Strategies Ceo Consumer Electronics Consumer Perception Emotions Hardware Imac Johnny Ive Os X Problem-Solving Revolution Steve Jobs Think Different Sep 17, 2023