Lexus, the luxury car company has commissioned a pop art inspired artwork by designer Joe Kwan. With electric cars quickly becoming the new normal, companies have been jumping at opportunities to join in. Crown Motors Limited (CML) has decided to create a cultural moment by creating unique NFTs.
Mr. Adley Low, Marketing Director, Greater China and Singapore, Inchcape says, “CML has been in Hong Kong for 55 years and over the past five decades we’ve had some outstanding projects and created some once in a lifetime experience. This is one of them.”
The Lexus UX is Lexus’s first electric car and launched in Hong Kong in 2021. CML partnered with local designer Joe Kwan to create a very special NFT that would be sold as part of the package that includes an actual Lexus UX300E Special Edition. The Lexus UX NFTs are "phygital" – blended with digital media and the Special Edition of the Lexus UX.
The Lexus NFT shall on sale on January 15th, 2022 via the online platform https://artsliberty.com. A digital art marketplace using Ethereum technology in collaboration with Mercury Technology. The winning bidder will receive “the digital packaging of an exclusive video, an illustration, and a digital piece of Lexus UX300E of sorts commemorating the sale of a spectacular Lexus UX300E Limited Edition vehicle.”
About Joe Kwan
Joe Kwan, a multidisciplinary designer working with mediums such as branding, products, graphics, NFTs, etc. In 2014, Joe initiated ANICORN as one of the most energetic design practices in Hong Kong.
Joe collaborates with international artist / designer / organisation - Daniel Arsham (New York), M/M (Paris), Philip Colbert (London), NASA (US) to create collaboration project. The collaboration defines a new perspective of time through timepiece design. Joe Kwan's works have been selected for numerous international design awards including: British D&AD Awards, Australian Graphic Design Association (AGDA) and Hong Kong Designers Association Awards.
About Crown Motors Limited
Crown Motors established in 1966, Crown Motors Ltd. (CML) is the sole distributor for Toyota, Lexus and Hino. To satisfy different customer needs, CML carries a comprehensive line-up of passenger vehicle, including sub-compact cars, sedans, sports coupés and hybrid vehicles as well as sports utility 4WD and multi-purpose vehicles, such as trucks, heavy goods vehicles and Hiace etc.
On top of this, CML caters to additional customer needs by offering vehicle finance and insurance services. CML operates various showrooms, service centres and parts centres, all conveniently located across Hong Kong and ready to provide comprehensive service to every customer, as needed, when needed.
About Mercury Technology Solution
Mercury Technology Solution helps our clients with entire technology stack with differentiated industry solutions. We build software applications, optimize data architectures, and make everything secure, scalable, and orchestrated across public, private, and hybrid clouds.
We combine years of experience running mission-critical systems with the latest digital innovations to deliver better business outcomes and new levels of performance, competitiveness, and experiences for our clients and their stakeholders.
With the business process experience we have, we provide more transparency, security and process efficiency throughout the automotive related market. Mercury provides full B2B, B2C platform that combines the tremendous potential of blockchain and unique authentication technology.