James Wong will contribute Social Media expertise to IAB Hong Kong

At its annual gathering on January, IAB HK announced its 2021 sub-committee members, including James Wong, MERCURY’s Business Architect, who is joining IAB HK’s Social sub-committee.

IAB HK is the city’s localised Interactive Advertising Bureau founded by comScore, Facebook, Google, Next Digital, Verizon media, and the South China Morning Post.

Operating as a not-for-profit association, IAB HK works with other international and regional chapters of the IAB to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

To organise its range of activities and events for the continual development of its members, IAB HK segments its focus into five sub-committees: Social, Mobile, Video, Data & Measurement, and Programmatic. Criteria for invitation to join a sub-committee include passion in digital marketing and expertise in the specific discipline, with an outstanding track record of performance.

At MERCURY, James Wong spearheads Business Analyst operations, bringing previous experience in various industries, including supply chain, logistics, manufacturing, retail, professional service, and telecommunication.

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