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How is Artificial Intelligence Transforming Digital Marketing?

James Huang | 2023.03.31

1. Revolutionizing how marketers approach promotional campaigns by reducing the time to ideate and implement a marketing strategy and providing deep insights into the target audience's likes and dislikes.
2. Automating content creation. AI-enabled applications are making it easy and convenient to create personalized content for individual users. Our content creation tool helps content creators with ideation, editing, and writing blog posts, hashtags, and ad copies.
3. Leveraging predictive analytics to divide customers into segments based on age, income, and other factors, and drive insights about customer behavior and buying patterns.
4. Automatically responding to customer support queries. Our AI-enabled chatbots solve complex customer queries without human intervention.

Here are some examples of how artificial intelligence will transform digital marketing functions:

AI in Customer Relationship Management (CRM)
With AI-driven applications, digital marketers can personalize customer interactions and offer enhanced user experience with special promotions or incentives to restore customer loyalty. Additionally, AI-powered applications like chatbots use natural language processing (NLP) to segment customer queries, respond quickly to urgent user requests, and minimize dissatisfaction by attending to every consumer in real-time. Besides that, AI-powered CRM uses predictive analysis to draw deep insights related to customer behavior and preferences based on their past interactions and other data. It can also be used for lead generation and increasing conversion rates.

AI in Search Engine Optimization (SEO)
AI in SEO helps marketers improve keyword research, create optimized content, link building, and website analysis. AI-enabled SEO analyses large volumes of data to identify keywords related to the products or services and use them to improve the website's ranking on the SERP or search engine results page.

AI in Social Media Marketing (SMM)
Marketers use AI-enabled applications to generate written or visual content, such as posts, hashtags, and graphics for social media platforms. These AI-driven applications can also be used to track and monitor the performance of an SMM strategy. AI also helps personalize social media content for every customer based on their interests, location, and other factors.

AI in Email Marketing
AI is used in many ways to support the email marketing efforts of any company. We use it to divide customers into different segments based on their interests, engagement level, purchase history, and others. AI-driven applications are used to create a segment-wise email list and send email blasts to customers about new product launches, special offers or discounts, and other company and product-related information.

AI in Content Marketing
The growing appetite for content-based ads has made content marketing a dominant form of promotion across industries. AI helps content marketers identify types of content that their existing customers and potential customers are interested in.

In the years to come, AI will take care of the entire content generation process, like creating ad copies, designing images for ads, and more. Besides that, AI can be used for optimizing existing content. Many AI tools and techniques can be used for analyzing content performance and providing insights on what is working well and what areas need improvement.

How is Artificial Intelligence Transforming Digital Marketing?
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