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別再迷戀「藍海」紫海策略有三大優勢

MERCURY TECHNOLOGY SOLUTION, James Huang

別再迷戀「藍海」紫海策略有三大優勢

「藍海策略」和「紅海策略」你肯定都聽過，簡單來說，「藍海」是指那些面積寬廣、還沒有競爭者進入的新市場；而紅海呢，是指人多，特別擁擠的現有市場。「紅海策略」的獲利方程式：壓低成本、搶佔市佔率、大量傾銷等傳統商業手法。「藍海策略」（Blue Ocean Strategy）就是不完全競爭的市場，這個市場競爭者少或尚未有競爭者。由於進入者少的關係，對於商品價格，消費者沒有辦法做價格上的比較，企業得以訂...

Blue Ocean Strategy Business Success. Customer Groups Entrepreneur Innovation Niche Market Press Purple Ocean Strategy Red Ocean Strategy Startup Startups

Mar 6, 2022 Startup

Creative entrepreneur or the Entrepreneurial creator?

MERCURY TECHNOLOGY SOLUTION, James Huang

Creative entrepreneur or the Entrepreneurial creator?

Creative entrepreneur or the Entrepreneurial creator? The creator economy has only formally existed for decade, but it is now firmly established. With the Internet and many platform around the world; ...

Business Coordination Creative Service Creator Economy Entrepreneur Entrepreneurial Spirit Entrepreneurship Financial Freelance Work Gig Economy Global Scale Online Services Pandemic Passionate Entrepreneurs Risk Startups Trust Web 3.0

May 15, 2021 Insights

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